Food Service Sales Representative - Barrie to Napanee

Lassonde Inc Located in: Barrie to Napanee, ON

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The Food Service Sales Rep. will be responsible for managing all aspects of the Sales function in an efficient and effective manner. This position services a defined customer list within the Barrie to Napanee territory. The Sales Representative will also cold call to increase volume, customer base and brand visibility and meet the agreed Food service yearly plan.

Key Activities:

  • Achieve volume targets.
  • Develop and grow the Lassonde Business through new business acquisition.
  • Prepare and present business reviews to customers.
  • Communicate internally With Lassonde Sales, Finance, & Distribution Departments to maximize customer opportunities
  • Develop and maintain knowledge of the local market and community.
  • Initiate and evaluate opportunities for 'continuous improvement' throughout the geographical market area.
  • Maintain a high level of competitor knowledge in terms of products, pricing, discounts, promotions and sales.
  • Develop and implement a schedule for customer contact.
  • Develop territory growth plans and execute these plans through the course of the year.
  • Other duties as assigned.

If you are interested in this position or know someone who might be, please forward all resumes to caroline.beaulac@lassonde .com.


  • Education and experience:
    • 2 years’ experience in similar position.
    • Post-secondary education in business desired or a minimum of two years of sales experience in a company-to-company environment.
    • Background in the Food Service Industry
    • Proficient computer skills (Excel, Powerpoint) experience with employing internal Sales Analysis data.
    • Career-oriented, self-motivated with leadership qualities. A team minded contributor.
    • Ability to work under pressure and establish priorities.
    • Sound communication and interpersonal skills.
    • Strong organizational and analytical skills.
    • Dependability and proficiency in current position.
    • Leadership and initiative
    • Entrepreneurial abilities
    • Creativity
    • Self-Motivation
    • Autonomy
    • He/she must be able to bring projects to full completion
      If you are interested in this position or know someone who might be, please forward all resumes to caroline.beaulac@lassonde .com.


Lassonde Industries Inc. is a Canadian leader in the development, manufacture, and marketing of a wide range of fruit and vegetable juices and drinks, and fondue bouillons and sauces. The Company also produces and markets certain specialty food products such as canned corn-on-the-cob, meat marinades, barbecue sauces, brunch beans, pasta and other specialty sauces, tapenades and bruschetta topping. As well, the Company packages and markets imported wines from various countries. Nearly 1,200 employees contribute to the Company’s growth and to offering customers quality products.


Seniority Level:
Experienced - Not Management
Union or Non-Union:
Not Applicable
What shift is this position:
Specific product expertise required:
Fruit Juices

Base Salary:
Yes and Pension Plan
Other Compensation:
Company Car, gas card etc.