Market Research Manager

FEP Search Group Located in: CA

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JOB DESCRIPTION

Our client, a leading beverage company, is currently seeking an accomplished Market Research Manager to join the team. Here is an overview of the role:

1) Communicate with clients to understand and document the business objectives
2) Identify the most appropriate research methodology and techniques
3) Design qualitative and quantitative research plans for products in all stages of the Product Life Cycle
4) Design research questionnaires and review guidelines
5) Work with Project Directors to oversee the fieldwork initiative
6) Interpret data, write reports and make actionable recommendations
7) Develop insights which would drive brand strategy and decision making by leveraging tracking data, secondary sources and competitive intelligence
8) Partner with consumer insights and brand partners to identify knowledge gaps and business questions to be addressed with tracking research
9) Establish a standardized approach for goal-setting and tracking of brand performance against key KPIs
10) Manage external vendor relationships through survey design and execution, analysis and reporting

CRITICAL REQUIREMENTS

  • 1) A university degree is required. Although all candidates are welcome and encouraged to apply, preference will be given to those with degrees in a relevant field
    2) Appropriate full-time work experience is mandatory (no students or fresh graduates please)
    3) Recent experience in the beverage industry is strongly preferred
    4) Preference will be given to candidates with recent experience in market research management

    This role is a great opportunity for the right person looking to advance their career with a wonderful company. If you are qualified and think that you are a strong fit for this role, please apply ASAP!

COMPANY INFORMATION

FEP Search Group is the Food & Beverage industry's largest, most prestigious executive-recruiting & staffing firm. We represent food & beverage companies in every major State and Province in North America.

JOB INFORMATION

Seniority Level:
Management / Supervisory
Union or Non-Union:
What shift is this position:
Specific product expertise required:

Base Salary:
Competitive
Bonus:
Benefits:
Other Compensation: